- Full BTL support
- Promotional approach – Experience & Equity
- The focal point of the activity was to surprise and delight the target audience in pre selected city on-trade venues, and get a Sol in their hands through the use of our team of Sol Hostess – GENERATE WORD OF MOUTH!
- Disrupting in-bar and prompting consumers to choose a Sol
- Hostesses were informing people about promo mechanism and interesting gifts
- Instant win mechanism – Every guest that ordered a Sol had a chance to play one of 2 games:
- “Lucky dice” – throw a dices and win your Sol gift
- “Spin a bottle” and win your Sol gift