About

• Full BTL support
• Promotional approach –  Experience & Equity
• The focal point of the activity was to surprise and delight the target audience in pre selected city on-trade venues, and get a Sol in their hands through the use of our team of Sol Hostess – GENERATE WORD OF MOUTH!
• Disrupting in-bar and prompting consumers to choose a Sol
• Hostesses were informing people about promo mechanism and interesting gifts
• Instant win mechanism – Every guest that ordered a Sol had a chance to play one of 2 games:

1. “Lucky dice” – throw a dices and win your Sol gift
2. “Spin a bottle” and win your Sol gift